Pizza is a beloved meal choice of many people of all age groups. We love to eat it at home or go outside at our favourite restaurant to share it together with friends or family and create great memories. It’s a feel-good meal that so many of us enjoy, so no wonder so many pizza restaurants are thriving in this business.
What do You Need to Start a Pizzeria?
If you ever thought that knowing how to make pizza is all you need to start a pizza restaurant, you’ve probably just pondered on this idea and haven’t really done proper research. Starting a pizza business isn’t at all simple as you thought as there are many things you need to consider to make your business successful. Pizzeria owners must be prepared to meet the demands of their customers and make their business stand out from the competition in the marketplace. Following up simple strategies and incorporating key elements can help you achieve and maintain your success which is essential to running your pizzeria successfully. So, let’s have a look at which are these key elements you need to be mindful of.
Find a Great Location for Your Pizzeria
First and foremost you need to be able to find a great place for your restaurant. This is the single most effective factor that will give your business the necessary push towards success. Therefore, you need to do a proper location analysis to find out any potential spots that may be a great place for starting out your business. You also need to consider whether there are other already established restaurants in the nearby neighborhood that may cause competition.
Besides the location you pick needs to be visible and easy to access. This involves ease of access by car and foot as well as making sure there is a parking lot available in the vicinity. Although a good reputation is essential, just as important is to have the right location that can help you attract lots of customers that won’t have any troubles reaching your restaurant.
Register your Pizzeria
Once you found the right place, you need to make sure you register your restaurant under a specific brand name. This way you can avoid having any legal problems with the government and secure your reputation among customers, suppliers, and employees as a legitimate business. This can help you build trust in the competitive business area and market your brand and business everywhere.
Invest In the Right Pizza Ovens
Now that you’ve registered your business, you can start thinking about some other important aspects that are essential when it comes to successfully running a pizzeria restaurant. In order to make a great pizza, you need to have the right food supplies, as well as great equipment. One of the most important pizza equipment that every pizza owner needs to consider is to invest in quality pizza ovens. There are five types of commercial pizza ovens available including brick, conveyor, deck, convention, and countertop. Each of these differ in how they operate, how much space they require, and how much they cost.
Therefore you need to keep in mind the amount of pizza you expect to make per day and the amount of space you have for your oven. Also, you need to consider the type of pizza you are selling and figure out what type of oven will bring out the distinctive flavour of the pizza you sell to the fullest. For instance, most brick pizza ovens can hold up to 10-12 pizzas at a time and can fully cook a pizza in less than five minutes. These ovens are custom designed to fit any location. They often reach the space from the floor up to the ceiling and have both functional and esthetic value. They serve as centerpiece attractions where customers can watch and appreciate the baking process in action.
Stock Up on Other Important Pizza Equipment
Besides investing in a good pizza oven you need to make sure you stock up your pizzeria with the other essential equipment you’ll need in order to make delicious pizzas. These include choosing the right dough mixer, investing in quality refrigerators, microwaves, dough sheets, and providing your cook areas with great ventilation. After all, the staff needs to feel comfortable and have the right working conditions. Besides all these factors you need to supply yourself with all the basic preparation supplies, including pizza cutters, cutting boards, serving utensils, plates, delivery bags, and so on.
Hire Qualified Staff Members
Once you figured out these aspects, you need to start thinking about hiring quality staff members. After all, the pizzas won’t be making themselves, therefore you will need people who have specialized in this area and already know how to make great pizzas. Before hiring you to need to select a certain number of people that you think possess the right skills and see how they fit the position. For pizza cooks, you need to make sure the person is experienced in making pizza dough and everything surrounding it. On the other hand, waiters need to have a friendly attitude and fast approach so they can act promptly and won’t leave the guest waiting for a long time to be served.
Unfortunately many times this can cause people to stop coming to your places if the service was of low value and they felt they weren’t treated decently. Having said all this it becomes clear that you cannot run your pizzeria on your own, therefore you need to coach your staff so they can still perform properly even on your day off. Having great staff members that provide excellent and friendly service will result in customers to continue coming to your restaurant and recommend your place to other people, which will help your place to get the recognition it deserves.
Create your Pizza Recipes and Form a Menu
All these aspects won’t matter if you don’t have diverse and quality pizza to offer. Therefore, creating your pizza menu and deciding what type of pizza you want to feature on it is another important aspect. Although it’s always great to have the usual recipes including, capricciosa, margarita, veggie, buffalo you can also decide to feature other options on the menu that can be called a “specialty” of your restaurant.
High-quality, fresh ingredients are essential and you can also experiment with various toppings to design innovative pizzas. For instance, your staff members can come up with delectable recipes that can attract customers to try something new. You can also add a discount on certain styles of pizza on different days of the week, so you can have better chances for your customers to order it from the menu and try your restaurant specialty.
Create Great Atmosphere
Finally, you need to make sure your place has a great atmosphere to offer. Nobody wants to eat in a place that feels cold, and uninviting. Everything from the interior design, to the choice of pizza and lighting you choose, should represent your authenticity. Although the most obvious way to stand out from the rest is through the quality of your pizza, this is only part of the equation.
It’s also important to create a great ambiance in your place, that will give your pizza experience a completely different feel. People usually prefer to go to places that feel, cozy and warm, that can offer the same comfy feeling they have in their homes. For instance, subtle light, good background music, and candle on the tables can make a great dimming and enjoyable atmosphere that will attract customers to come back to your place over and over.
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